Friday, September 23, 2011

Boeing's Dreamliner Valuechain

Boeing is going to deliver the first Dreamliner aircraft three years behind schedule. The construction and development of the Dreamliner involved a complex supply chain. Boeing is outsourcing parts from companies all over the world, using new materials, and manufacturing in two Boeing plants on different coasts. Boeing traditionally did everything in house. They made every part on each plane they built. Their new supply chain changes where Boeing derives its value. Is it their superior engineering, innovative design and technology, or will it become their supply chain as they begin to roll out more Dreamliners. Problems with the new supply chain are behind the three year delay, however, in the time since construction started Boeing has reworked and fixed the supply chain and they plan on increasing their output of Dreamliners from two to ten per month. Outsiders doubt Boeings ability to produce ten a month but Boeing and its suppliers are confident they can.

Article: http://online.wsj.com/article/SB10001424053111904563904576585250595434650.html?mod=WSJ_business_LeftSecondHighlights

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